What you do, how you do it and why you do it are all important bits of information to share. Your customers (existing and new) want to find the business that best suits their needs and wants, solves their problem, and in some cases, fulfils their emotional desires. So how will they be able to find and engage with you if you do not tell them what you are about and what you have to offer?
As we spend increasing amounts of time consuming content by the truckload, storytelling is something every business needs to embrace and incorporate into their content marketing strategy.
Your story can be a powerful tool when it comes to engaging with new and existing customers. People in general are attracted to stories. Stories are a way for people to relate and your story, the story that imparts knowledge, exposes your values and details your offering, can drive deeper, emotional engagement.
Stimulating the heart and connecting with your customers on an emotional level can mean so much more than just stimulating the mind and reaching your customers on a rational level.
When we think about brand experience and all important conversions, if your customer is engaged on an emotional level, they are more likely to be loyal (repeat business), connected (engaged customers) and see a purchase through (committed to your product or service).
Storytelling is at the heart of achieving these winning results. Without good stories, your business could become just one more choice among the many.
Your story matters because:
- It will personalise your business or service
- Inspire your customers
- Make you memorable
- Make you a trusted authority within your field
- Provide a narrative of your products, process or services that is easy to understand and follow
Email me to find out more about the power of your story.