It is truth time. Hands up if you intend to produce blog content at least once a month, only to find it drops off the list and never gets published? Writing blog content can often be one of those things that gets derailed when the responsibilities start to pile up.
But perhaps it is time to think of your blog content a little differently. Rather than your blog being that shadowing chore you will get to eventually; try and remember the value it can offer. A good blog can:
- Improve your organic search results within Google
- Demonstrate your authority within your field
- Provide valuable social media content
- Offer a channel for open communication with your customers
When we remember the value, keeping up with good content might become a little easier. But if you are still looking for ways to help you get back on track with your blog content, my four top tips might just help.
Set and Stick to a Blog Content Schedule
It can be easy to put off writing your blog content until tomorrow, next week or even next month. As a business owner you seemingly have so many more important things to do. Trust me, I have experienced this myself. For me, client work seems to always trump my own content efforts. But here’s the thing – without fresh content, your customers, both potential and existing, won’t have a reason to visit your website and engage with your service offering. Plus, your business blog has many other benefits including improving your results within Google. Sounds like a pretty important component that deserves attention to me.
Setting and sticking to a blog content schedule is the best way to overcome the battle of searching for time to research, write and publish that blog.
When creating your schedule, consider how often you would like to publish your blog. If you want to publish weekly, pick a day that works in with your other commitments and lock in some solid time to research and write. Having a weekly schedule will hold you more accountable. It will also prevent your blog from falling off the to-do-list.
Batch Your Blogs
Getting in the ‘zone’ to write your blog can be enough to cause you to procrastinate. But the time spent getting comfortable, getting your head in the right space, researching topics and relevant links can be time well spent if you consider writing more than one blog at a time.
Batching your blog writing can help you to make the most of the momentum you have created when you sit down to write. Consider carving out a day at the beginning of each month and dedicate this time to writing the blogs for that month. If you can’t spare a whole day, you could consider batching tasks related to creating your blogs. For example, you could research you blog topics and write outlines one morning, and the following day could be dedicated to writing and editing. There are many ways to batch your work, you just need to find what works for you and stick with it.
Plan Your Blog Content
It goes without saying that planning is a big deal in business. Especially when it comes to planning for your busy times and your down times. All businesses will encounter ebbs and flows. Some businesses may be busy in the holiday periods, while others find this to be a slow time. And by knowing when your busy times are, you can plan your blog writing around this.
It would be counterintuitive to lock in a blog batching day right in the middle of your busiest month. Instead, plan for this busy month by allocating time to create your blogs before the chaos hits. This will ensure your blog writing doesn’t get lost in your busy period and continues to be published on time.
But planning isn’t just for the busy periods. By actively planning your blog content in advance and noting topics of interest on a calendar, you can help stave off writer’s block. This can also help keep the momentum going and ensure you stay on track with your blog content schedule.
When All Else Fails…
Let’s face it, even though planning, scheduling and batching can be helpful when it comes to getting those blogs written and published, some of us just aren’t inclined to do it. Content writing isn’t everyone’s cup of tea, and that’s ok. The important thing is to understand the value of an active blog on your website and seek assistance if required. Afterall, there are many content creators out there willing to work with you in developing valuable blog (I might know one).
Outsourcing your blog content could be just what your business needs to keep your online presence strong. It can also improve your organic search results in Google, establish authority in your field, and provide value to both your new and existing customers.
Writing your blog content doesn’t have to be the chore you dread every week or month. There are plenty of strategies that will help you get back on track and ensure you have fresh, valuable blog content that speaks to both Google and your customers. You just need to find what works for you and stick with it.