Compelling content starts with a good story. Stories can surprise us. They make us think, they make us feel, and most importantly, they stick in our minds and make us remember ideas and concepts in a way that numbers and graphs don’t.
With publishing and sharing tools transforming our digital lives, storytelling is becoming an essential part of content marketing plans. And as we continue to consume content by the truckload, storytelling is a skill that every business needs to master.
Now, you may think that writing a good story is a synch. If you can spell pretty well and put one word after another, you shouldn’t have any problems. Right? Wrong! There is a big difference between putting a bunch of sentences onto a page and constructing a well-written and compelling piece of content that will present your story, inform your customers and solve their problem.
And what about where to put these words? Sure you can write a blog and do one or two posts on your Facebook page, but what is the point if your customers don’t see it?
nikkij will help you to tell compelling stories and construct meaningful messages that connect with your customers, promote your brand, sell your products or services and add value to your offering. I will also help you discover the best way of sharing your stories and help you achieve the all import ‘click-through’.
The tools I use and services I offer to help develop and share your story are as follows:
Blog / News Content
Your blog is the best place to tell your story, share insightful tips, answer customer enquiries, and of course, make your customers want to buy your product or service. nikkij can write or help you create shareable blog posts for your business that will engage, inform and help you and your service be memorable.
Corporate Content and Communication Materials
Writing is an intrinsic part of our everyday, yet few people understand the power of a well written and constructed email, letter, comment, proposal, tender response, bio, capability statement and more. Sure you could just pull together a few words that describes what you do or offer, but that won’t make you stand out from your competitors. nikkij can help construct corporate content that is clear and concise and helps you communicate your service, offering, process or product in a way that engages, enlightens and avoids bogging down the intended reader with insignificant information.
Website Words, Content Creation and Mapping
We all know that customers are searching online for the businesses, products and services they need. Without a strong online presence, you are potentially missing out on a lot of business. nikkij can help you plan what sort of content you need to include on your website, provide copy that speaks to your customers, while also pleasing Google, and help you bring it all together utilising UX (user experience) practices.
Email Copywriting and Formatting
A well-constructed email is a great way to stay in contact with your existing customers and encourage return business. nikkij can help you transition to an online database / email management system, and create ‘clickable’ content that will hit your customers’ inboxes at the right time.
Small Business Marketing and Content Plans
The best place to start your marketing and content journey is with a plan. nikkij can help you construct a plan, within any budget, that can guide your activity and help keep you on track.
Business Awards Submissions
Business awards are a great opportunity for any business or individual to share their story and promote their value proposition to a new or expanded audience. nikkij can help you create a business awards submission that incorporates all the elements of a good story, helps you communicate your winning edge, and engages the judges from the opening sentence.
Your business might find that TV and Radio is still a great option when it comes to reaching your customers. If this is the case, nikkij can provide scripts that ensure your traditional media campaigns speak to your audience and sell your brand. I can also assist with scripts for promotional videos and speech notes for events.
Additional Bits on the Side
The following are just some little extras that I can use to take your story to the next level:
- Event Management and Co-ordination
- Media Release Production and Distribution
- Website and Online Activity Analysis
- Website Creation and Development
Email me if you would like to develop a clear story and discover how the simplest of jobs or situations can become a compelling piece of content that engages your customers or clients.